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那裡買INTRODUCTION TO MARKETING 8-e -LAMB年中慶

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內容簡介: New to the Edition Feature Presentation Video Package: The eighth edition features innovative new videos selected by Joseph Champoux, a leader in teaching through film. Each chapter contains a clip from a popular Hollywood movie to illustrate marketing concepts. Looking through the lens of a movie camera provides a fresh perspective and helps students connect marketing theories to situations, while providing an engaging and exciting clas博客來網路書局sroom.

Marketing in Entertainment: Inspired from the 'Feature Presentation','Marketing in Entertainment'boxes highlight how marketing concepts are applied in the entertainment industry. Examples from film, television, publishing, computer software, video games, and more illustrate how marketing principles apply in this industry. A question at the end of each chapter relates to 'Marketing in Entertainment' and allows students to explore the issue in more detail.

Visual Summaries: The eighth edition has refined the pedagogy of the Integrated Learning System by adding visual summaries within each chapter. These visual summaries provide another means by which students can grasp and master complex marketing concepts. They are designed to illustrate the concept graphically, these summaries were created with the visual learner in mind.

Application Exercise: Application exercises at the 博客來書店end of each chapter give students the opportunity to put marketing principles to work in an active, involved manner. Exercises were selected by a panel of marketing professors from the hundreds of “Great Ideas in Teaching Marketing” that have been submitted since the first edition of Marketing.

Career Exercise: The eighth edition features a new exercise designed to give students a starting point for researching a career in marketing. Students can investigate careers in the marketing fields that relate to the concepts they were exposed to in the chapter. Numerous online resources are given to help students explore various marketing careers.

Still Shaky? Student Resource Lists: Each chapter concludes with a checklist indicating what additional materials are available to help reinforce chapter material. Xtra!, the product website, and other resources are broken out into an easy-to-read checklist detailing what is available and where to find it. Students wont miss an opportunity to use the large amount of study materials that are suited to their individual learning styles.

Charles W. Lamb - Texas Christian University
Joseph F. Hair - Louisiana State University
Carl McDaniel - University of Texas, Arlington

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當代政治經濟學

穿梭經濟時光:看資本主義經濟如何統一全人類生活

凱因斯

回歸經濟.疼惜台灣

個體經濟學 (Nicholson- Intermediate Microeconomics & It-、s Application 6-e -、94)

計量經濟學原理

心想事成:打造開創富裕的鑰匙

生活經濟學

  • 出版社:新陸書局    新功能介紹
  • 出版日期:2005/12/20
  • 語言:英文

那裡買INTRODUCTION TO MARKETING 8-e -LAMB年中慶

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資深作家羅蘭辭世

知名資深作家羅蘭女士因心肺衰竭,昨天(29)凌晨病逝於台北中心診所,享壽96歲,子女隨侍在側。 羅蘭 女士近年一直為阿茲海默病症所困擾,六月中旬因為肺炎住院不見起色,七月初轉加護病房,終因年事已高,撒手人寰。文化部長洪孟啟聞訊深表哀悼,指示文化部人文及出版司立即致電慰問,並建請總統頒發褒揚令。

羅蘭 女士原名靳佩芬,天津市寧河縣人,曾在寧河鄉下擔任小學音樂教師多年,三十年前的作品《羅蘭小語》曾風靡兩岸,尤為於特定世代成長的年輕人鍾愛。民國37年隻身來台後,從事電台主持工作並致力寫作,先後在中國廣播公司、警察電台服務三十多年。

 

羅蘭 女士作品眾多,除了《羅蘭小語》以外,還有《羅蘭散文》,《飄雪的春天》,《綠色小屋》,《歌與春及花》,《濟公傳詩歌劇》,《給青年們》,《彩繪日記》,《旅美散記》,《花晨集》等30多部。生平得獎無數,民國58年以《羅蘭散文》獲第四屆中山文藝獎,民國五十九年應美國國務院邀請赴美訪問,民國六十三年獲廣播金鐘獎,民國六十八年獲教育部社會教育獎,及愛書人倉頡獎,民國八十四年以《歲月沉沙三部曲》獲第二十一屆國家文藝獎。 其他推薦文章

新聞來源https://tw.news.yahoo.com/資深作家羅蘭辭世-012300863.html

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

那裡買INTRODUCTION TO MARKETING 8-e -LAMB年中慶

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